Exploring Universal Fantasies

Often described as the “secret sauce” to bestselling fiction, Universal Fantasies are the untouchable dreams that encapsulates all the secret desires humans long for and are the subconscious reasons readers are drawn to a novel. Through the eyes of Disney & Marvel, let’s explore the emotional strings that Universal Fantasies pull on and how writers can weave that into character arcs, trope choice, and even marketing tactics to ensure that we deliver the story with high impact and appeal and our books find the right readers every time.