Literature and Latte | How to Start Marketing Your Book Once the Writing Is Done

n this session, we’ll look at how readers’ attention has shifted toward short-form content on platforms like TikTok, what modern book discovery looks like today, and what successful authors are doing differently to reach new readers.

We’ll cover:

• how modern readers actually discover books — often without authors showing their face

• common misconceptions authors have about platforms like TikTok

• how authors can systemise their marketing using modern tools with minimal time and effort

The session is led by Marvin Wey, co-founder of AuthorScale — a platform that helps authors turn their manuscripts into short-form content and distribute it at scale across TikTok, Instagram/Facebook Reels, and YouTube Shorts.